Welcome to my real life food blogging week 5 and it is such a pleasure you to join us for the ride. I have set up many blogs over the years but this is the first time ever that I have shared my journey from day 1 with my fellow bloggers.
When you first start a blog (regardless of the niche) there is a lot of hard work involved. You have the design to sort out, a lot of social media channels to open, a whole selection of other accounts to activate, recipes to create, other content to write, social media management to consider, outsourcing team to hire and the list goes on and on.
Yet you look a blog a year down the line and all this hard work has been done. All you have to do is think about daily content, daily social media and daily marketing. But many people give up well before they hit that 12 month stage, just because of all the hard work involved and how it takes them to hit that stage in their blog life.
Through these weekly blogging sessions I am sharing what it is like during the first three months of blogging.
More Food Blogging
Sometimes it feels like my life revolves around writing blog posts. That is because as I write this (on the 7th December) I want all of December’s blog posts written as soon as possible, so that I can then concentrate on January’s posts and our Podcast that I am getting super excited about. Plus of course there is other marketing involved.
On Friday last week I was back to writing content and spent the day writing another 4 blog posts for the month of December. These were just the little ones that were hanging around and were mainly ones to do with the food blogging side of things. They were also done while watching movies, something that being a blogger allows you to do! I do have an office but at this time of year it is freezing in there and I like to be near my 1 year old as she is super cute!!!!
First Kindle Ebook In Production
I am a huge fan of recycled content and your content shouldn’t start and finish with your blog post. You should be re-using that content best you can so that it can be used as a marketing hub for your blog.
For example one of the best ways of doing this is that when people read a recipe you can entice them to read more of your recipes by buying one of your Kindle ebooks. We achieve that by putting together our recipes and then selling them on the Kindle and kindle alternatives.
We have a totally Air Fryer theme on the blog for December so that along with recipe posts that went out on November that we have at least 20 recipes for one recipe ebook.
The topic for this ebook is the Air Fryer which we already have a recipe ebook that does very well on the Kindle so I know the subject matter sells. Then eventually we’ll have a range of Air Fryer ebooks to sell and we will then roll this out to different micro niches within our blog.
Plus we also have one set up that is just for sign ups that we mentioned last week (you can see it here) so we are really happy with how this is going.
We don’t know what speed we will be able to get them out (as we don’t want to lose quality) but plan to get at least one ebook a month on the Kindle.
We are all for content sharing and we started getting it moving in week 5. We have started sharing all our blog posts and images on social media sites, we have started Reddit even though we need to work on it more and we are looking at other places to share our content.
We are now on the recipe submission sites with DishFolio and TasteSpotting being our goals.
We also have started our slideshare presentations and you can see it in action below:
And we have already had 200 views in our first week so we can’t complain!
What are we doing next?
This week will be finishing the content for December, planning our content for January, looking into our Podcasts and more of the same from a marketing point of view.