Welcome to real life food blogging week 11.
Thank you for joining me in my ride to full time food blogging and this is what our real life food blogging is all about. We wanted to share our story with you so that you can watch over our shoulder through our first 12 weeks of food blogging.
To say that we have already have chosen a domain name, picked hosting, designed our blog, added content, created ebooks, set up social media, completed social media on a day to day basis and started networking with other food bloggers is amazing.
Not to mention that we have had Christmas (when I am too busy eating everything to write about it) and lots of other things in between.
I find that the first few months of food blogging is all about getting everything in place and creating a business that you would be proud of and that is exactly what I have done.
But what have we actually done in week 11?
Third ebook is now on the Kindle:
Third? Yes really our third ebook on the Kindle. This one is based around the recipes that we have featured this month that are all focused around our soup maker. Soup maker recipes are hot property on Kindle (just like most kitchen gadget focused ones) and we expect that like our airfryer one that it will do really well.
Well after listing it on Tuesday night it was nice to see that we had one first sale the same night. I have found that if you get sales the same day that generally speaking they will be a big hit. So watch out for our income reports when we will share with you how well it does.
The first of our recipe ebooks that is based around Airfryer recipes is also doing very well and looking at it for the month (so far) is expected to exceed 100 Kindle sales (without any promotion) so I am really happy about that.
February Production Has Started
Like a football manager I am always thinking about the next match and what I am going to do next. It is of course nice to get stuck in the moment but this is something that I want to grow quickly so I am already thinking about what February is going to offer us.
The focus for February is going to be Airfryer desserts – something that is touched on but never really talked about that much. The best part of it is that Dominic is making the bulk of the recipes and I get to try them. Of course this is great but I can feel my jeans getting tight as a result. Especially, when he is making cream fillings to go with his baked goods. I just wonder how food bloggers manage without getting fat. Maybe they jog more than me?
So we are 12 recipes in and written up and scheduled for the month of February so we now have the rest of the month to plan around and of course test them as we go.
But seriously everyone, chocolate chip cookies taste even better in the airfryer!
Dropping more rubbish traffic sources
So last week I dropped Reddit because I felt the traffic was terrible. I think I received 7 visitors in the last month and for the effort made I could have had the same amount for $0.28 via Bing Ads.
But then I started looking at other traffic sources and the other one that annoys me is slide share. I have had 10 visitors and nothing has happened really on there. When you take into account a writer to write the stand out headlines, then a designer to create them they are costing me more than Facebook and their overpriced ads.
So as I have some slides already done I will still put these on there but they will be the last.
Hiring & trying out new things
I am also still in the process of hiring new staff. I need some to take care of more blog outreach to get the blogs name out there and also to get me to connect with brands.
This is a big part of it for me and we have already done this on a much smaller scale already and it has brought a few visitors to the site and given us about 300 extra Pinterest shares so we want to move it up a gear.
We are also looking into link parties as a form of traffic where you share your recipe links and I am looking forward to seeing how this goes. Ideally I want to put together a list of the others that work the best and then have a go to list.