Welcome to our 24th food blogging and income report for October 2017.
One thing that is never discussed enough in the world of food blogging is having your eggs in different baskets. The idea that you have lots of different eggs and are diversifying your income and traffic sources.
Otherwise if you don’t and you have the majority from one source then there is a big risk that if you lose one, your blog will be at risk of either losing the majority of its traffic or income (or both)
A prime example of this had to be what was going on with Pinterest earlier this month. They were considering making a change that would mean that bloggers would lose at least 80% of their Pinterest traffic. The plan was to divert full recipes onto another part of the Pinterest platform rather than taking them to the bloggers website.
Eventually Pinterest backed down and changed their minds but it is worth seriously thinking about what could happen especially if the majority of your traffic comes from Pinterest.
I was speaking to a few food bloggers who got 80% of their traffic from Pinterest and imagine if this was you and suddenly 80% of your traffic was GONE. If this was us for example this would be going from approximately 300,000 page views down to 60,000.
For us at RecipeThis.com we get 20% of our traffic from Pinterest therefore this would mean that we would be taking about a 60,000 page views drop. Of course its not nice to lose 60,000 page views but I could still cope financially and still bring traffic to the blog if that did happen.
We don’t have a zillion traffic sources, but we do have a good selection that if we lost one then it wouldn’t be the end of the world.
The Traffic at RecipeThis.com is usually made up of:
- Google Search = 35%
- Pinterest = 22%
- Direct = 14%
- Facebook = 10%
- Recipe Roundups = 10%
- Other Search Engines = 5%
- Yummly = 1%
- Recipe Sharing Sites = 1%
- Tumblr = 0.75%
- Subscribers = 0.50%
These are our top 10 sources of traffic. As you can see if we lost one source, we could then focus our attention more on another and it wouldn’t be the end of the world.
The Income at RecipeThis.com is usually made up of:
- Advertising Networks = 40%
- Sponsored Content = 25%
- Ebook Sales = 15%
- Affiliate Marketing = 15%
- Sponsored Freebies = 8%
Then if one income stream goes down one month, then you can rely on another one. What happens if you are relying on just one advertising network and they close the site down and don’t pay their bloggers? Or what if you are with an affiliate programme and they decide that your site isn’t appropriate for their brand anymore.
Well ALL these things can happen.
It’s important that you look after yourself and your business and keep your eggs in lots of worthwhile baskets.
Our Food Blogging Income During October 2017:
- Google Adsense = $975.32
- Amazon Associates = $694.48
- Amazon CPM Ads = $247.07
- Kindle = $224.45
- Free Products = $135
- Draft2Digital = $51.56
- Google Play = $20.08
Total Revenue = $2347.96
Our Food Blog Expenses During October 2017:
- Virtual Team = $605 (read here how I outsource to the Philippines)
- Knownhost = $67.50
- Liquid Web = $54.31
- Fox Push = $49.00
- Screenshot Monitor = $31.44
- Bluburry = $12.00
- Buffer = $10.00
- Blog Vault = $9.00
- Nekkra UG = $5.00
Total Expenses = $843.25
This leads to a total income from Recipe This For October 2017 of $1504.71
I made a major error of judgement on the blog in October and it has had a major effect on the level of sponsored content sales that we have done.
I attended a big online course in getting sponsored content and followed their guides on improved templates for emailing out to brands. And guess what? It crashed like a Tsunami. No interest whatsoever and a lot of the brands even complained that they didn’t understand what I was offering.
For example many brands don’t even understand what cost per engagement, potential impressions or other similar jargon means. I have always learnt it is best to keep it simple and to the point and show the brands what you can do for them that the other bloggers cannot.
That will teach me to listen to other people.
My grandma would always say to me to not fix something unless it was broken. And I feel truly a shamed that I took the advice of someone else and it cost me thousands of dollars and backfired in my face.
I have since gone back to my old template (that did convert) and hopefully I will be back on track with my sponsored content before I know it.Read How @recipe_this_made money from their food blog last month From Food BloggingClick To Tweet
But Without Sponsored Content….
I have been running the blog for a while and I have needed sponsored content to be able to feed the kids, pay the mortgage etc. So it is so nice to see that we made a $1500 profit without any sponsored content at all.
Though I do find that sponsored content can take you from having an average month, having a really good month or having a bad one.
It would just be nice if it wasn’t up and down.
Knownhost To Liquid Web
So on Halloween and the last day of the month we decided that we were going to move from VPS with Knownhost over to LiquidWeb. Something awful happened with Knownhost that was unforgivable and we decided that we better move asap.
We will fill you in on exactly what happened in next month’s income report, once we have everything sorted out!
Recipe This Blog Traffic October 2017
In 2 weeks time RecipeThis.com will turn 2 years old. That will be 2 years since we published our first blog posts, shared our first recipe on social media or spent hours deciding what recipe would be first.
Our daughter was just about to turn one when we started the site and yet here we are about to welcome in her 3rd birthday.
After two years of regularly posting good quality content to recipeThis.com we have achieved more than 3 million page views.
So here is to the next 3 million!
Here is our traffic for October 2017:
Here are our top 10 traffic sources for RecipeThis.com during October:
As you know RecipeThis.com is all about recipes focused around kitchen gadgets and it is the perfect season for them between October and March. This means we expect a steady increase in our traffic over the coming months.
People want to cook in their Airfryer, slow cooker, dutch oven, instant pot and soup maker and we are ready and waiting to help them do exactly that!
Here is our SEO traffic from Google Webmaster Tools account:
SEO is our highest traffic source and one thing we have wanted to achieve was 1 million impressions for the month along with 100,000 clicks from Google Search and look above WE DID IT. It feels so, so good to say that!!! We thought that we might achieve one of them this month but not both.
I might just stare at that screenshot for a while and remind myself how hard I have worked and how far I have come in nearly 2 years.
As you know we have been working on our top secret plans for 2018. This also includes some major changes to our income reports. Therefore, we are looking forward to sharing those with you too.
I think to myself that I am well ahead thinking of 2018 content, but let’s face it we will be there before we know it.