Month 2 Food Blogging Traffic & Income Report – December 2015

"Recipe This december income report"

Welcome to my second food blogging traffic and income report. If you followed my very first income report last month, then you’ll know that this blog only started in the middle of November and I am writing this report for weeks 3-6.

The reason I have done this is to give people a behind the scenes look of what it is really like during the starting months of blogging and give you as much information as I can for those of you that are starting out.

Food blogging is hard work (I say this after writing a lot of content, loads of social media and a shedload of other things) but if you love food and you love to write, then you’re in the right place!

I am married to a chef, I love to write and we both have a passion for online marketing so we make a rather special pair!

The month of December falls at a time when we wanted to have some time off, so we were only technically working for three weeks of it. So it is nice to see that the passive income is slowly growing and that we are building something that will bring us a good income in the years to follow.

I notice that a lot of husband and wife teams have the hubby writing the reports, but I love writing them so I haven’t delegated it to Dominic just yet!!!!

Our Food Blogging Income During December 2015

  • Free Physical Products = $915.00
  • Kindle = $92.16
  • Draft2Digital = $31.34
  • Google Adsense = $6.82
  • Content.Ad = $0.37

Total Revenue = $1045.69

Our Food Blog Expenses During December 2015:

Total Expenses = $539.49

This leads to a total income from Recipe This For December 2015 of $506.20

This may not seem like a lot but when you have a business that is less than eight weeks old and it is already in profit then I am a very happy food blogger!!!!

More about our revenue:

The big thing for us in December was getting our first couple of ebooks live on the Kindle and then onto Draft2Digital. It is all about recycling content and for that content to make you more money than it would by just being sat on the blog.

Put your recipes into an ebook, add some extras and then submit it.

There is a little but more to it but that is the basics behind it. It is very good for a source of income if you have an established blog, because you will have your full history of blog posts to go at for potential content. What we did was focus on Air Fryer recipes only on the blog in December. We then added to it the Air Fryer recipes we included in November and then we had a 26 recipe ebook. We then targeted air fryer keywords and right now is 89th in the special appliances category on

To say that we only published the ebook in mid December and it got just over 50 sales within the month is amazing. It just shows that if you target micro niches on then you will have excellent chances of building up a passive income.

With Draft2Digital you then have the opportunity to get it in front of more potential buyers. They basically distribute your ebook to all the other main channels such as Ibookstore, Barnes & Noble etc. So it is like you’re adding an extra branch in your passive income tree.

More about our expenses:

We currently have a team of four working on Recipe This (plus ourselves) and we are planning on expanding on this in January. We want the priority to be on growing our income via advertising opportunities, building up our traffic with blogging outreach and expanding our ebook selection. To be able to do this (and still have time to sleep) we need a team in place to make it happen. So we are in the process of hiring and we are really looking forward to that.

We started our Bing Ads in December and our focus is on recipe posts to increase social sharing and to get subscribers on our mailing list. What is so good about Bing Ads is the fact that you can get quality traffic for $0.05 a click and I have found that it is a lot easier to set up and tweak on Bing than with Google Adwords or Facebook Ads. So right now this is our only form of paid ads!!!!

From the point of view of running and growing a blog the outgoings are not going to change too much either. With regular content comes regular outsourcing costs and I could double my revenue yet know that the costs will stay around the same rate. This makes me want to earn more and more so that the outgoings don’t stay at half of what the income is.

Recipe This blog traffic during December 2015

Here is what our traffic looked like for our month two:

"How much traffic recipethis got through the month of december"

You can see from it that there was a drop in traffic from just before Christmas until the end of the month and this represents when we paused our Bing Ads.

What I do love is natural blog growth and the way that we have doubled our sessions on our blog and that we have now had our first month with 5000+ page views.

The traffic worked out as follows:

"How many sessions were open on recipe this from visitors to our site"

Of course with traffic on a new site it takes a while to get going but we are already seeing good results on both social media and via SEO. For example with our social media we are already seeing that we are getting the majority of our traffic from Facebook & Pinterest and that the work we have put into those two channels is really paying off. We also have more than 2500 social media followers and it is growing on a regular basis.

"Our social media efforts are really paying off"

Over on Google Webmaster Tools I got the best kick and realised my efforts were worth it. As I checked the stats I realised that I already had 29 different keywords on the front page of Google which meant that month on month we have had a 500% growth in SEO positions.

It is nice to see our search engine traffic coming together and that you can have steady growth if you work at your content and marketing on a daily basis.

"Increased seo positions on our new food blog"

The different phases of a food blog

I consider a blog to have lots of different phases before you turn it into a profit pumping machine that you could live in the Caribbean and do very little work.

It starts with the design and the plan of the micro niche you’re entering, then you progress to the first content, the first monetisation and then more traffic and then more income. Then it goes on like that for a while until your income and traffic tend to average out.

For us we tend to focus on the first couple of months of content, get the ebooks out there, get a sales funnel in place and then work on other monetisation options. We have nearly done all this so now we are looking to working with brands as we now have a happening brand and want to focus more on sponsored content.

It feels great to be at that stage and that the first few months hard work is over with and we have our new phase going on.

Then after this phase we will move onto extra marketing to help build up the traffic. But it is all about getting things started and following the stages of food blogging. As sadly you can’t do it all at once!!!!

What’s Next On Recipe This?

We are now feeling really positive after taking a few days off over Christmas and the New Year for family time. We do have our fingers in a lot of pies so we are not sure at this point exactly what we plan to achieve in January. We want to get our podcast live but we also still have one on a previous site to finish and don’t want to rush into it.

We also have several new ebooks we want to launch based on a mixture of new content and recycled content. Because these will form a big part of our passive income then we want these to take priority wherever possible.

So it will be interesting to see what we have got up to when we publish our income report next month.

Meet The Milners

Samantha and Dominic

Dominic & Samantha Milner are the founders of They love cooking, blogging and being full time parents to their three food obsessed kids. They cook with their kitchen gadgets everyday and love sharing their homemade recipes. Their favourite foods include chocolate, air fryer burgers and macaroni cheese. You can learn more about them here or you can sign up for their free newsletter here.

5 comments… add one
  • avatar deb Jan 29, 2016, 1:45 pm

    This is a very good article for me, although I made a lot of money for a few months with my food blog, I wasn’t consistent, I had other things going on and just left my food blog on the back burner until this last week, I have actually started to really monetize and change up a lot on my blog and it’s already paying off.. So I can say my blog although over a year old, is really a 1 -2 week old blog as far as really working on it .. lol

    • avatar Samantha and Dominic Jan 29, 2016, 5:40 pm

      Just stick with it Deb as you’d be amazed when you do the results you can get from it. And I hope it goes well for you 🙂

  • avatar Mukesh Sep 20, 2016, 9:39 am

    I am not even close. Keeping myself motivated after reading this.

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