Month 16 Food Blogging & Income Report – February 2017

How To Start A Food Blog | Food Blogging Income Report February 2017

Welcome to our 16th food blogging and income report for February 2017.

And then in the world of food blogging it hits you like a bolt of lightening. Suddenly you have loads of traffic and then you don’t have as much. You suddenly wonder where all that amazing traffic went and why you were left short.

Otherwise known as the month after the diet month when everyone is back to eating their McDonalds, their chocolate chip cookies and the delicious comfort food that makes them feel so good after they failed on their diets.

Our top positioned keywords are to do with the soup machine and once people have done their 2-3 weeks of the cabbage soup diet it is suddenly over.

Well I am actually still on my diet, which is a serious feat when you run a food blog and have a colicky 5 month old to think about. I have been getting in my steps still on my Christmas fitness tracker along with eating lower calorie meals – as I am determined to shift the baby weight and get out of my maternity wear by Easter.

But that is one of the drawbacks of being a food blogger – the fact that you are producing food that is not always want you want to eat at that time but what is in season and what works well with your career as a food blogger.

So this coming month I will have recipes to write focused on unhealthy Easter treats, loads of rice and high carb recipes and other similar things.

Though I find it is rather interesting building up your content based on what is trending and always been that month ahead.

If you are also like us and your traffic this month is not as good as it was last month, also remember that it was a 28 day month, that it is one of those between months when trends are not really happening and focus on what you have coming up next.

Our Food Blogging Income During February 2017:

Total Revenue = $2565.22

Our Food Blog Expenses During February 2017:

Total Expenses = $422.99

This leads to a total income from Recipe This For February 2017 of $2142.23

Just like any other food blog you want to grow and expand. You might have a handful of popular recipes and you want to take the site to the next level. You might even have 10 posts that make up 30,000 page views a month. But the question you often ask yourself is how do you go from 30,000 page views to 150,000 page views?

Well the answer is rinse and repeat.

See what is working on your site RIGHT NOW and see how you could offer your readers more of the same. If you are successful for a delicious chicken pasta bake then do more of them. Have a week dedicated to chicken pasta bakes each with a different recipe but in keeping with the same style. Or you could have it where one day you show them how to make their own pasta, another day with leftover chicken, then your next day could be dedicated to homemade pasta sauces.

It is like your reader has finished reading your fantastic chicken pasta bake recipe and you are giving them an answer to their “now what?” question.

It will give you more page views and it will give you more SEO positions and best of all it will get you established in your new niche.

More Monetising (bit by bit)

At the moment our path is taking us to further monetisation of Recipe This. We are all for expanding our reach with the traffic that we have and making good use of it, before we build even more traffic.

Therefore right now our thoughts are on our income and ways to we can grow it without it ruining the visitor experience.

I have seen a lot of food blogs recently where they stuff every link and every pop up that they can think of onto their site. It looks horrible and the readers spend more time complaining rather than enjoying the recipes.

Read How @recipe_made money from their food blog last month From Food BloggingClick To Tweet

I have even seen people using affiliate links for people using their knife and fork to eat their dinner!!!! (I’m really not joking).

But what you want is a nice mix of advertising revenue, affiliate income and of course ebook sales. Those are the golden 3 income streams that most of us have from a food blog.

How we are doing things is working through old popular posts and adding relevant affiliate links, links to our ebooks and making sure that the pages are well optimised for both Google & Amazon.

When you have been blogging at least every day for 16 months this can be quite a long task, but we are slowly getting there and it has helped increase our Amazon & Google income in the last month.

When we have completed it we will fill you in with exactly what we did so that you can have a good at improving on your income too.

Recipe This Blog Traffic February 2017

Yeah…..we have made it to 1 million page views. 16 months into our blog and we got there. 1 full million pages have been viewed on

How To Start A Food Blog | Learn how we got 1 million page views on our blog.

What we have learnt most for our first million is to keep at it and never give up. Plug at the traffic, make sure you have regular fresh content going out, make sure you re-promote your old content, and give attention to your readers.

That is it. There really isn’t anything more complicated to it than that. You just have to work at it and put in the hours.

I must confess that someone asked me recently why her site was not getting the same traffic as mine. Well she spent 4 hours a month on her site and I spend 10 hours a day, 7 days a week on mine. If you want results it is a lot of hardwork and you have to put the hours in.

Plus for us there is Dominic and I + a teenage son helping us with social media. On top of this we have a selection of virtual assistants from the Philippines. We also have a graphic designer and a freelance writer that helps us with our social media.

That is a big team and I am sure the team will grow further over time. I just make sure we all have key roles that are important and that none of our time is wasted.

Our target now is that for December 2017 that we receive 1 million page views in one month. And we will be hard at work making it a reality.

Here is our traffic for February 2017:

How To Start A Food Blog | How we got over 160,000 page views from our 16th month old food blog during February 2017.

Our traffic was much better than it was in December but worse than it was in January. I do of course put this down to the fact that January is always that crazy bumper month and February is closer to what we should really expect. Plus of course February is just a 28 day month.

Here are our top 10 traffic sources for during February:

How To Start A Food Blog | Our Top 10 Traffic Sources At

It feels like I repeat this section every month with the same opening line “Google is the main traffic source again this month….” Well it is and I am sure it always will be. Our trade prior to being food bloggers was as internet marketing consultants and we got a lot of small businesses to the number #1 spot on Google.

This means it is second nature to us and we are constantly watching and seeing that it makes that top spot. In fact the first thing I do everyday is check my Google Webmaster Tools. To see what is ranking and what is going well and what isn’t.

We are also working more closely now with Facebook and improving our Facebook traffic. It is our first month working at it and we have already made it 12% of our overall traffic. So if you put the work in, it will pay off!

Dominating new keywords

Another thing we are working on at the moment is expanding our niche into the Instant Pot gadget. We are a kitchen gadgets blog and already have airfryer, slow cooker, soup maker, ice cream maker and blender traffic, so its goes without saying that we would want the Instant Pot niche.

So we started with a month of recipes in January, majority recipes in February and some extra special epic posts to help boost the social sharing.

The epic posts so far have included:

We have SEO positions for all four of these posts already and they have done very well. Plus they have received over 5000 social shares.

I see so many people that refuse to do epic content as it is too much effort. Or they try it and never quite get it or do a bad job. But if you do it right you can bring a lot of traffic your way and use it then promote your ebooks, other blog posts, affiliate links and of course your brand.

So if you do want to grow see how much epic content you can work on.

As so far for a niche like the Instant Pot which has a lot of different people competing with each other we already have 64 first page of Google positions and some of the content is less than 2 weeks old. So it shows if you work at it you WILL see the results.

Here is our SEO traffic from Google Webmaster Tools account:

How To Start A Food Blog | Our SEO traffic At

Our SEO is less than what it was last month. But there is a good reason for this….our soup maker keywords dominate our search engine traffic and soups are no longer the top of peoples agendas. They have moved onto other foods and even though we still have the same SEO positions those keywords no longer carry the volume.

For example we had a few keywords that brought us 7000 page views a month and we have moved up a position and now have 2500 page views.

And this is another lesson as to why you want to be working on your next season.

We also have just short of 1000 keywords that are on the front page of Google and because we have a lot of low competition keywords we know over time, this will grow and grow.

What’s Next?

More of the same. We are working on our ebooks, on our affiliate links, on our content and expanding our reach month by month.

We also are looking forward to turning 2 in November. This is because by this point we will have enough seasonal content that each time a new season happens we can go on and promote old suitable content. It will then mean the turkey stuffing we did for Thanksgiving can be re-promoted the following Thanksgiving and Christmas and each and every year that it is needed.

We are also looking for more and more mini niches in the kitchen gadget niche to expand into so that the traffic will be neverending.

So watch this space….

Meet The Milners

Samantha and Dominic

Dominic & Samantha Milner are the founders of They love cooking, blogging and being full time parents to their three food obsessed kids. They cook with their kitchen gadgets everyday and love sharing their homemade recipes. Their favourite foods include chocolate, air fryer burgers and macaroni cheese. You can learn more about them here or you can sign up for their free newsletter here.

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