Welcome to my blog page full of information about how to start a food blog. If you have landed on this page I must assume that like me you want to be a food blogger. You love food, you love the idea of working from home and you want to create recipes everyday instead of going to your boring job.

Well thanks to landing on our page, today is your day for change and starting your very own food blog.

Use the next few minutes to read through our guide to starting a food blog and let a new chapter in your life begin. Whether you want to create a vegan blog, a wholesome food blog, Paleo blog or even a chicken blog, then you’ve come to the right place.

how to start a food blog

How To Start A Food Blog – The ABC Of Food Blogging

Here are the three steps to becoming a food blogger

  • A = Action
  • B = Brand
  • C = Content



The first thing you need to do is take action. I know it sounds like a silly step, but you’ll find that for every 10 people that read this page only two of them will have a food blog within the next 30 days.

There is no point saying that you are going to start a food blog, you actually need to get it started and enter the new chapter of your life.

The first step in your taking action is to choose a domain name. Apart from about two all the domain names we’ve ever owned (which is a LOT) have come from the auctions on Godaddy.com. The reason for this is that they are aged domains so they already have a reputation on Google so they are great for traffic generating later on, on top of this it can also be rather hard choosing a domain name and this site gives you a lot of great ideas.

When you go to the Godaddy.com auctions you want to search for expired domains until you find one that you like. It is an auctions site so you are bidding. But as long as you go for one with under 100 visitors a month, you can get some amazing aged domains for a very low price.

This is how we got RecipeThis.com and it came with about 50 monthly visitors and is about 10 years old. It cost us $5 plus domain registration, so think about the bargains you can get.

Here is an example of a search I did on Godaddy that resulted in me getting my domain name:

If you look at the screenshot you’ll see that I follow these principles:

auctions search

Advanced search looks for domains that include my keyword

Expired domains only

Only premium domain name extensions

Then perform your advanced search. I found when I did it at the time of writing this, that I got the following results:


I love the results and even though they will be different now, there is always loads of amazing catchy domain names to choose from. It will also give you plenty of ideas for when you can’t quite decide on what food blog you want to go into.

If you want to buy your own domain name and don’t want to get a premium domain name from Godaddy then I would recommend NameCheap. It is who all our domain names are registered through and we get no hassle from them and they also offer amazing prices.

After you have your domain name you will need hosting. I highly encourage you to get your hosting from a different company to your domain name. Also Godaddy hosting does have a bad reputation and I would suggest staying clear.

Who I would recommend is Bluehost as they are very good for starter sites and offer a fantastic all in one shared hosting package. They offer a monthly subscription fee so you can cancel at any time if you find that their hosting is not for you.

As you can see they have a great price structure:

bluehost prices

I am all for a bargain and find there are a lot of really overpriced hosting packages out there, yet this one offers a great deal!

You can sign up for BlueHost by clicking here.

Then once you’ve received your log in details you can go into BlueHost and set up your blog. It is also known as installing a WordPress blog among bloggers.

Once logged in you’ll enter a dashboard that will look a bit like this:


You have lots of different things and I am sure to begin with it will seem really overwhelming. We all start off like this and we soon get used to the ropes. What you need is the WordPress symbol option so that you can create your first blog.

You will then see a page like this come up:

select domain

If this is your only domain name that you own under your Bluehost account, then you’ll only see the one. But if you have others you’ll need to select from a drop down category.

You will also notice to the right it asks what directory you want it in. Just only applies if your domain name is going to have a different home page than your blog. An example of this would be if you have a sales page on your homepage and plan to have a blog running off in the background. In which case you would add the name of where the blog is going to be.

So for example if I had a blog running off RecipeThis.com and I wanted to call it blog then my blog would be at RecipeThis.com/blog. But unless you want to do this then just leave it blank. It is much better to have it all running off one simple domain and then people wouldn’t get confused.

Then once you’ve entered your domain details you’ll be able to choose your username, password and blog title:

choosing passwords

You are then done!!!!

The next stage is to log into your blog and get started:

wp login page

Then you can log into your blog. After all, you now have your own food blog, so give yourself a pat as you have a blog!


B = Branding

So you have your domain name, you have hosting and you have installed your blog. The next stage in your food blog is to get the branding side of things done. Branding is extremely important when it comes to a blog and is the do or die of blogging.

Think of it like this…..there are thousands of food blogs out there (probably millions) and your food blog MUST stand out from the crowd. If it doesn’t no one will see it (apart from your family) and you will realise that it was a waste of your time.

Brand it and stand out from the crowd and you have a future in food blogging!

When branding a blog you need to be doing the following:

Logo – the first thing to set up and plan is a logo. It must define your food blog so that in the future when people see that logo they think of YOU.

Unless you’re a designer you need to be spending money on getting one made. As it looks absolutely awful when someone makes there own when they are not capable of it. I have seen this happen many times on food blogs and then they wonder why their blog doesn’t make them money!

The best place to get them from is Fiverr.com. They have some brilliant gigs on there where you can pay just $5 for a really good logo. Also look through other logo designers and it will help you with ideas.

This logo is ours and it cost us $5 to have it made:


About the author – This is another important part and the best thing is to have a mini bio and a main about me page. The readers always want to know more about the person behind the brand and who is writing the content. Often if people enter via the home page of your blog, they will then  go on to visit your about me page to read more about you. So your about me page should be AMAZING.

I also suggest that you have a mini about, so that you can tell your readers in a few short words what you’re about.

For example this is ours:


Then create an authors bio so that when people read a post, they have that instant connection with you. This can be the same text from your mini about or it can be different.

Here is ours:


Your style & your vision – It is important that your blog has your stamp on it. Your style and your vision. You want it to stand out from the other blogs. Plan the style of the content that you’re going to create so that it reflects this.

You might be aiming at the family market, just doing recipes about a certain food. And you need to think about this. Because you can’t just go from one broad food subject to another and expect the same readers to keep following what you do.

Making it pretty – Everybody starts on the same free WordPress theme. It is ugly. It is old and you want to stand out from the crowd and be noticed.

In the food blogging world there are a lot of great themes to choose from. Avoid the free ones as they can do more damage than good to your site. They are badly coded and if you’re not a WordPress expert they don’t come with any support so you could end up screwed.

Here are our favourite two options:

Thesis – This has played the designer to a lot of our blogs over the years. It is built with very little code so it is perfect for search engine optimisation, is mobile friendly and is perfect for social media sharing. The downside for us is that you need to be able to customise it as there are no food themes available. I am hoping they change this at some point.

Genesis – This is the framework that Recipe This is on. We also have the studiopress skin called Daily Dish and there is also a few other food themes too. You are spoilt for choice and with a lot of built in options, it is great for a newbie to food blogging.


C = Content

You’re finally ready to add content to your blog. Isn’t that exciting?

It is the content that brings people to your site and spreads the word about your brand and therefore it is important that you are offering quality content on a regular basis.

Many bloggers get bored. Life gets in their way. As a result they can end up being up and down on content. One month they will blog three times a week, and then they’ll miss a few months and then they will come back and expect their visitors to still be there. This is really unprofessional and confuses the search engines of the authority of your site.

You need to have a planned blog structure and to stick to it. Something else you should know, is that the more you blog with quality content, the quicker your traffic will grow. Therefore if you plan to blog just twice a week, then you’re going to have a very long wait before you see any real traffic results. I have read many articles from food bloggers with high traffic and they have all put their success down to regularly blogging.

The 60 Day Blog Authority Rule

I love this and it is a brilliant way to build up your food blog quickly. Search engines, social media channels and customers will take to your site quicker if you have a lot of decent regular content. Searches engines particularly like this as they associate you with certain keywords and it helps to build up your traffic from day one. And they consider your blog to be an authority in your chosen micro niche.

To do this you need to a new blog post to your blog everyday for the first 60 days. You then make sure each post is getting shared on social media and that is your job done.

Aim for variety within your niche and look at building up your mailing list from day one.

Blog Content Variety

I love to have variety of content on my blog. I like to do different features and often when you look at a blog it has similarities to a magazine. When you read a magazine it will often be a collage of information based on your niche and you want to achieve something similar with a food blog.

So far we have the following on Recipe This:

  • Recipes – recipes that go out four times a week
  • How to guides – how to guides on different style of cooking
  • Food blogging tips – these are very much like our how to guides but geared towards the blogger
  • Affiliate post – your blog is there to make money so you need to be creating review style posts from day one

These styles together add up to a daily posting schedule and we plan to add Podcasting to this soon. But as people start reading our posts they will get used to expecting this content from us.

Further Reading

To save you constantly scrolling up and down here is the links to everything mentioned on this page:

Godaddy Auctions – Fantastic for choosing a premium domain name

NameCheap – A favourite of ours for choosing a regular domain name

BlueHost – Where we recommend that you host your site

Fiverr – The ideal place for getting logos done

Thesis – The framework that the majority of our blogs are on

Genesis – The framework that Recipe This is on & also where you can buy the theme we have

Daily Dish – The skin that we use on Recipe This

And before you go here is an infographic that explains everything plus lots more:

"how to start a food blog"