Welcome to how to create a recipe ebook every month.
This is something that I have wanted to blog about for ages but I have just not quite got around to it as something else has always come up. But as food bloggers the top of the agenda is usually building up our traffic and our income and via recycled content you can achieve them BOTH very EASILY each and every month and I want to share with you the how, the why, the where and the what. This will then allow you to use it to increase your blog traffic and bring your income to the next level.
Start off by thinking about how long you spend on producing your recipes for your blog. There is the trial and error of trying the recipe in the kitchen in the first place, writing it all down, and photography, editing images, writing up the blog post and of course publishing it. For many of us (even the experienced among us) this can take up several hours of our week. When you’re done you promote it to social media and to food sharing channels and you’re done.
You make all that effort but for what exactly? A few social media shares and if you are lucky as a new food blogger you will have got 300 visitors for your trouble. But what if you could take it beyond that? What if each recipe that you create ends up bringing you daily sales and traffic from more traffic avenues? Well this is exactly what you can achieve with recycled content.
There are two main ways to do this depending on what your end goal actually is:
Recycled Ebooks For Income
Now this is the simple way of doing things. You put together 20-30 recipes from your blog and turn it into an ebook with the plan to sell it for an extra income source.
The ebook would look like the following:
- Page 1 = ecover, title and authors bio
- Page 2 = table of contents
- Page 3 = introduction
- Page 4 = recipes start
- Last page = call of action
I have worked it out and each ebook via my graphics designer costs me $4 to outsource. This is for converting the recipes into an ebook, creating the ecover art, adding the table of contents and my call of action at the end. I will then spend half an hour on the introduction page and then it is all ready to go.
But first of all you have to plan the recipes that are going to be in the recipe ebook. I find for a new food blogger the best way to achieve this is by deciding on a food theme that you know is going to be hot and that will sell a lot of ebooks. Because Amazon and Apple are going to be the headliners for selling to you have to think about what people are looking for.
I know from experience that anything that you can associate with Amazon that they don’t just think about Kindle with will bring you the best results. For example if you brought out a recipe ebook based around slow cooker recipes then you will also hit the market of those buying slow cookers and will be found beyond the slow cooker section. But at the same time there is a lot of people with slow cooker recipe ebooks so you would have to do better than that and come up with something such as vegan recipes, vegetarian recipes, pudding recipes and so on.
Or think beyond this of other things that you would find on Amazon beyond the kindle:
- Airfryer recipes for people buying Airfryers
- Soup maker recipes for people buying soup machines
- Stevia pudding cookbook for those buying Stevia
- Coconut flour cookbook for those buying coconut flour
- Baked beans cookbook for those buying beans
- Spiralizer cookbook for those buying Spiralizer
I could go on and list about 30 different niches that are outside of the Kindle but I am sure you get the idea. You want to achieve it where your recipe ebooks are side by side with famous brands so that when they buy their product, they get yours at the same time. This means that you will not need to promote the Kindle ebook as your position in the marketplace will do this for you.
For example we have two different ebooks about Airfryer recipes and both of them feature of various Airfryer products pages with “people also bought” as well as among the search results.
This has resulted in the following in sales volume in the last 30 days:
I added it up and it was just over 220 sales. I then went through all the ebooks that I have on this account and they are all based around recycled content.
These were all ebooks that took less than an hour of my time to set up. From creating the introduction to having them listed on Kindle. These would be 2640 sales a year that I wouldn’t get without putting the time into recycled content. Some are even based on ebooks for sites that I don’t own anymore but still collect the recycled content royalties.
The first thing you need to do is plan your keywords
You’re micro niche MUST have 7 good keywords you can target. As these are the amount of tags that Amazon will allow you to have. I prefer niches that have at least 30. For Stevia I have 16, for Airfryer 26, for soup maker 26 and for Spiralizer it is 55. Because if a keyword doesn’t work out then you will have others to fall back on.
To choose keywords on Amazon it is really simple and fast and so much easier than choosing search engine keywords. You search all departments on Amazon for your chosen keyword i.e. Stevia. It will then bring up suggested keywords that people regularly search for and you are simply going to find as many of them as you can.
Start by searching Stevia A and see what comes up:
From this you will have stevia and baking so write this down. Then do B, C, D and so on until you have completed the alphabet. Then look for any related starting keywords and see what kind of list you end up with.
Also pay attention of brands. You can’t name your ebook after a huge brand without their permission as they wouldn’t like it. But go after general keywords in a niche instead. For example I wouldn’t write an ebook called “Heinz Beans Cook Book” but there would be nothing wrong with calling it “baked beans cook book”.
Plan your content for your food blog
The next thing you need to do is plan your theme. If you want to bring out an ebook a month like I do then you need to be planning from the previous month. You may decide that in April you’re going to run 25 different recipes on your blog centred on Stevia. Then each time you do a recipe you will be adding to the recipes that you can put in your ebook.
Then once you have written all those recipes for the month then you can create the ebook. If your blog is more than a few months old you can often use content before that month to go in the ebook. For example if you want to bring out a Stevia ebook and you have already published 5 recipes and you want to bring out a 25 piece recipe ebook then you will need to focus on getting 20 out by the end of the month. So you could do five a week until you are done.
For example this month we are working on a Spiralizer cookbook and as we want 25 recipes in the ebook and we have done 1 already, we will have 24 to publish throughout the month.
Once you have your theme planned you would just add your recipes as usual. The best thing for me about these themes is the benefits to social media and SEO. If you constantly post about the same or similar keywords Google will associate you with those keywords. It will then make it easier and easier to build up your search engine traffic. Many food bloggers will go back and re-do a popular recipe to get it back in the search engines but by doing this you will get the results much quicker. You can then have a campaign via social media. Target some hashtags for a full month and watch as your traffic grows for the month.
Put your ebook together
The next stage (once all the ebooks are written) is to get your ebook together. The best way to do this is to hire a virtual assistant. You can get some really good ones on Upwork or on other freelancing sites.
Expect to pay about $1-$2 an hour and for something like this it won’t take longer than two hours. Have one recipe image with each recipe and send them your introduction to add.
Also plan how you are going to monetise it. If it is an Airfryer cookbook it is easy as you could just recommend an Airfryer at the end of the ebook. But for something else you would have to be a bit more selective. Also make sure at the end of the ebook that you have a link to your website, social media channels, and link to joining your mailing list and thank people for reading.
I also add my website address on the front page. This will allow those that have viewed my ebook and not bought it to get my website details and I have found I get a lot of Amazon traffic from this link.
Then I will get my graphics designer to design an ebook cover. It is VERY important that it stands out from crowd, is bright so that it draws people to YOUR EBOOK so avoid making rubbish amateur ones yourself! You know the sort I am talking about!!!
For example my pink puddings ebook below is the only one that really stands out from the crowd:
In other words you want to be a big attention seeker!!!!
Publish your ebook
Now you want to publish your ebook to the Kindle. It is very easy and self explanatory to do but make sure you have a title with two of your 7 tags in it and that your keywords appear in the description.
For example for my Airfryer dessert cookbook the first two keywords I am targeting is Air Fryer Baking and Air Fryer Family and if you notice the title of the ebook has become Air Fryer Baking: 25 Air Fryer Family Dessert Recipes.
Once you have had your ebook approved which is generally within 12 hours then you need to do your final touches to your description areas. We use Authors Central for this (which is owned by Amazon) and it allows you to use bold and italic in your listings. It also allows you to add your Twitter, your blog url (for that extra blog traffic) and other sections.
I always fill in the following description areas:
- About the author – a general bio I use for all ebooks under that particular authors name
- From the author – information about the ebook from the point of view of the first person
- Description – about the ebook and from the third person point of view
The best thing is that you can have bold and have it keyword rich in each of these so it gives you the chance to increase your position on Amazon even further.
I also make a point of including some of the recipes included so that people know what they are getting.
Your point is always to get lots of sales and for Amazon to sell it for you so it has to be competitively priced and I always price mine at $2.99. This will give you just over $2 a sale and it is not unheard of to get 10 sales a day, so after a year you could have created a passive recycled income of $7200 a month.
Once you have done this you also need to get it on Draft2Digital. They are the Kindle alternative and you fill in one form and it goes to a range of ebook selling sites including the Ibookstore, Barnes & Noble, Kobo and many others.
Then you are done and you can relax and plan your next month’s content. Or you can plan it where you do it one month and then have a rest if you can’t keep up. Good news if your blog has been around a while though, as you can recycle loads of content from your archives. Find all your vegetarian meals and put them together, do the same for vegan, same for all recipes featuring caramel. And before you know it you have 20 ebooks on the Kindle. Just remember to do the keyword research as that often ends up being the most important part.
For example create an ebook called “low calorie desserts” and it will be boring and won’t get any traffic. However bring out a “stevia baking book” and you have a great niche!
Recycled Ebooks For Traffic
So that is how you do it if you want the income. But what if you don’t? What if traffic or building a mailing list is more important to you?
Well if that is the case these are the differences I would do:
1 – Price it at $0.99 instead and you will sell more and get your name out there more
2 – Instead of affiliating products in the ebook focus more on what people can get if they join your mailing list
3 – Include links to your mailing list sign up page within your authors bio
4 – Submit your ebook to free ebook channels as well as Kindle & Draft2Digital
I have seen people build mailing lists of 1000 subscribers a month just from doing this and putting in a little effort into these free ebooks. It just depends what your end goal actually is.
Do You Do Videos?
Another option is to create video courses as a way to build up your traffic and income. Places like Udemy are very similar to Kindle but for videos. So if you do a video with each post or have loads on your You Tube Channel then you could put your content together with the plan of making some extra money. Video courses on Udemy sell for at least $27 a time and it can be very lucrative.
Whatever you decide to do, remember not to leave your content just sat there. It needs a purpose. It has worked hard and it needs to work beyond just publishing a recipe. Decide how you are going to get the best out of your recipes and go for it!