Welcome to food blogging vs diet blogging. Here I wanted to share with you what it is like to blog in the food niche compared to the diet niche and what you should expect.
When people decide that they want to blog, there are always two main niches that come up….food blogging and diet blogging. Occasionally another niche is mentioned but it will normally fall under one of these as these are the two that are discussed the most and both have excellent potential for income and traffic opportunities.
But here I am having just quit the diet niche for the food niche and for those of you that can’t decide I thought I would share with you what it is like for us.
What niche do you have the biggest passion for?
This is the first decision you would have to make. You are committing to writing for a particular site, so if you don’t have the passion for the niche then what is the point. That is unless you are going to outsource a fair amount of the writing.
If you can’t choose then you could look at a bit of both. A paleo recipes site would fall under both niches. You could enjoy all the perks of both niches and have a great time along the way.
Food Bloggers Are Friendlier
I know that sounds like a horrible statement to make. Am I saying that people in the diet niche are rude? Well not really. But those in the food niche are easier to connect with and you feel like they are your friends rather than wanting to make money out of you. I find this is because a lot of people enter the food niche as a hobby rather than as business model. They love food, they love taking photos and somehow they have become food bloggers. They also want to help out those around them and this is perfect for new food bloggers.
When people connect to me in the diet niche, you’re always waiting for their pitch. It is never a case of them offering to feature you on their blog or for you to share links, they are always wanting to push their diet blog on your readers even though they are really not suited to the product in hand. People don’t comment on posts, yet in the food niche it is a daily occurance.
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Food Blogging Vs Diet Blogging- The Traffic
Now that Recipe This is 3 months old I thought it would be very interesting to compare notes between traffic for the first three months of each.
Here is the traffic from my old diet site:
Here is the traffic from Recipe This
And this is each for the first 90 days of the blog. My first target for traffic for Recipe This will be 1000 page views a day. It took my diet site until its 20th month, yet we are nearly at the half way point already on Recipe This after three months. The page views for January were 14,175 and we can’t wait to get them to the 30,000 a month level.
With food there are millions and millions of keywords to choose from and so many different micro niches to get involved in. Where as, if you have a diet site you always end up targeting one of a handful of micro niches. You are then so concerned about selling these diet programmes that you forget about the passion you had for the niche in the first place!
Another good traffic point for food blogging is that there are loads of alternative traffic sources such as good recipe submission sites and social media sites that are led by food bloggers.
But in the diet niche you are very limited. Of course you have social media and SEO but the extra places that can bring you great traffic are limited. This is mainly because a lot of spam sites have spoiled it for the rest of us. They have made it so that a lot of places are put off by diet sites. This is not helped with the over promotion of certain diet programmes. Plus with food you have none of this.
Food Blogging Vs Diet Blogging- The Income
Can I confess here and now that my diet site didn’t make a dime in its first 3 months and it wasn’t until its 4th month that it actually make something. And that was around the $20 mark!
Yet Recipe This has done $3589 in profit in its first three months!
The income streams are really not that different. But with traffic building much quicker and having a bigger audience to market from it makes things so much easier.
One income stream that has surprised me is the commissions from Amazon associates (otherwise known as Amazon’s affiliate option) it would take a lot of clicks for me to make a sale in the diet niche. Yet while my diet site has had a record month of 150,000 page views and Recipe This has had 15,000 it out did the diet site in sales.
So if you are just starting out and want an income stream when you don’t have much traffic then Amazon could be a good starting point.
New Beginnings For Us!
I am so glad I made the move into the food blogging niche. It is much friendlier, easier to make money in, easier to build traffic and best of all I get to eat all these wonderful recipes everyday. And then on top of that I have brands sending me delicious organic food to test out at home!
But without our diet site we wouldn’t have lost loads of weight and the food blogging is our future. So if you are thinking about a food or diet site, take on board my own experiences of it.